{"id":5235,"date":"2026-06-03T08:54:28","date_gmt":"2026-06-03T08:54:28","guid":{"rendered":"https:\/\/www.thelegacyghostwriters.com\/blog\/?p=5235"},"modified":"2026-06-03T08:54:28","modified_gmt":"2026-06-03T08:54:28","slug":"how-to-self-publish-a-nonfiction-book","status":"publish","type":"post","link":"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/","title":{"rendered":"How To Self Publish A Nonfiction Book"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nonfiction books continue to dominate many of today&#8217;s fastest-growing publishing categories. From business and personal development to health, finance, memoirs, education, and professional expertise, readers actively seek practical knowledge that can help them solve problems, learn new skills, and improve their lives. As a result, more experts, entrepreneurs, coaches, educators, and professionals are turning to self-publishing as a way to share their knowledge directly with audiences around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The publishing industry has changed dramatically over the past decade. Traditional publishing is no longer the only path for authors who want credibility, visibility, and commercial success. Self-publishing has evolved into a professional publishing model that gives authors complete control over their content, royalties, branding, pricing, and marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Publishing a nonfiction book independently requires much more than simply writing a manuscript and uploading it online. Successful nonfiction authors understand the importance of research, audience targeting, editing, design, formatting, distribution, and long-term marketing. Every stage plays a critical role in transforming an idea into a professional book that readers trust and recommend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide explores the complete process of self-publishing a nonfiction book, from developing your idea to launching and promoting your work effectively.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Why_Nonfiction_Books_Thrive_in_Self-Publishing\" >Why Nonfiction Books Thrive in Self-Publishing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Understanding_Your_Purpose_Before_Writing\" >Understanding Your Purpose Before Writing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Questions_to_Ask_Before_Starting\" >Questions to Ask Before Starting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Choosing_a_Profitable_Nonfiction_Topic\" >Choosing a Profitable Nonfiction Topic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Popular_Nonfiction_Categories\" >Popular Nonfiction Categories<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Conducting_Research_for_a_Credible_Nonfiction_Book\" >Conducting Research for a Credible Nonfiction Book<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Building_Authority_Through_Evidence\" >Building Authority Through Evidence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Creating_a_Strong_Nonfiction_Book_Structure\" >Creating a Strong Nonfiction Book Structure<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Core_Chapters\" >Core Chapters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Writing_a_Nonfiction_Book_That_Engages_Readers\" >Writing a Nonfiction Book That Engages Readers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#The_Power_of_Storytelling_in_Nonfiction\" >The Power of Storytelling in Nonfiction<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Setting_Realistic_Writing_Goals\" >Setting Realistic Writing Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#The_Importance_of_Professional_Editing\" >The Importance of Professional Editing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Types_of_Editing\" >Types of Editing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Designing_a_Professional_Book_Cover\" >Designing a Professional Book Cover<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#What_Makes_a_Great_Nonfiction_Cover\" >What Makes a Great Nonfiction Cover<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Formatting_Your_Book_for_Publication\" >Formatting Your Book for Publication<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Ebook_Formatting\" >Ebook Formatting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Print_Formatting\" >Print Formatting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Choosing_the_Right_Self-Publishing_Platform\" >Choosing the Right Self-Publishing Platform<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Popular_Publishing_Options\" >Popular Publishing Options<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Understanding_ISBNs_and_Copyright\" >Understanding ISBNs and Copyright<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Pricing_Your_Nonfiction_Book_Strategically\" >Pricing Your Nonfiction Book Strategically<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Building_an_Author_Platform_Before_Launch\" >Building an Author Platform Before Launch<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Developing_Visibility\" >Developing Visibility<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Creating_a_Book_Launch_Strategy\" >Creating a Book Launch Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Marketing_Your_Nonfiction_Book_After_Publication\" >Marketing Your Nonfiction Book After Publication<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Content_Marketing\" >Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Speaking_Opportunities\" >Speaking Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Email_Marketing\" >Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Should_You_Publish_an_Audiobook\" >Should You Publish an Audiobook?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Common_Self-Publishing_Mistakes_to_Avoid\" >Common Self-Publishing Mistakes to Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Self-Publishing_Timeline_for_a_Nonfiction_Book\" >Self-Publishing Timeline for a Nonfiction Book<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#The_Long-Term_Value_of_a_Nonfiction_Book\" >The Long-Term Value of a Nonfiction Book<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Nonfiction_Books_Thrive_in_Self-Publishing\"><\/span><b>Why Nonfiction Books Thrive in Self-Publishing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the primary reasons nonfiction performs exceptionally well in self-publishing is that readers often buy nonfiction books to solve specific problems. Unlike fiction, where readers primarily seek entertainment, nonfiction readers usually have a goal. They may want to learn how to invest, improve productivity, build a business, lose weight, understand psychology, or master a professional skill.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because readers are searching for solutions, authors who possess expertise can establish authority without relying on a traditional publisher&#8217;s approval. Modern readers care more about valuable content than the publishing route behind it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Self-publishing allows nonfiction authors to respond quickly to market trends and industry changes. A traditionally published book may take years to reach bookstores, while a self-published book can be launched within months. This speed allows authors to remain relevant in rapidly evolving fields.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another advantage is financial control. Traditional publishing contracts often provide authors with a small percentage of book sales. Self-published authors generally retain significantly higher royalty percentages, making nonfiction publishing a potentially profitable long-term business asset.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_Your_Purpose_Before_Writing\"><\/span><b>Understanding Your Purpose Before Writing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before writing a single chapter, it is important to understand why you are publishing a nonfiction book.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many first-time authors focus entirely on writing while overlooking the larger purpose behind their project. A clear objective influences every publishing decision you make.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some authors publish nonfiction books to establish authority in their industry. Others want to generate leads for consulting services, speaking engagements, coaching programs, or online courses. Some simply want to educate readers about a topic they are passionate about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding your purpose helps determine your target audience, content structure,<strong><a href=\"https:\/\/www.thelegacyghostwriters.com\/marketing-services\/\"> marketing strategy,<\/a><\/strong> and<strong><a href=\"https:\/\/www.thelegacyghostwriters.com\/book-publishing-services\/\"> publishing goals.<\/a><\/strong><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Questions_to_Ask_Before_Starting\"><\/span><b>Questions to Ask Before Starting<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consider what transformation your readers will experience after finishing your book. Think about who specifically needs your knowledge and why they would choose your book over competing titles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.thelegacyghostwriters.com\/non-fiction\/\">The strongest nonfiction books<\/a><\/strong> solve identifiable problems. Readers should immediately understand what benefit they will receive from your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When authors clearly define their mission before writing, the final manuscript becomes more focused, valuable, and marketable.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choosing_a_Profitable_Nonfiction_Topic\"><\/span><b>Choosing a Profitable Nonfiction Topic<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The success of a nonfiction book often begins with selecting the right topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many aspiring authors make the mistake of writing about subjects they find interesting without confirming whether readers are actively seeking information on those topics. Passion is important, but market demand matters just as much.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best nonfiction topics exist at the intersection of expertise, reader interest, and commercial viability.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Popular_Nonfiction_Categories\"><\/span><b>Popular Nonfiction Categories<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The nonfiction market continues to perform strongly across several categories. Business and entrepreneurship books attract professionals seeking career growth and financial success. Personal development remains one of the largest publishing sectors because readers consistently invest in self-improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Health and wellness books continue expanding as people search for guidance on physical and mental well-being. Finance books attract readers looking to improve money management and investment knowledge. Educational and professional development books serve students, specialists, and industry experts seeking practical skills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before committing to a topic, analyze bestselling books within your niche and identify gaps where your perspective can provide unique value.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conducting_Research_for_a_Credible_Nonfiction_Book\"><\/span><b>Conducting Research for a Credible Nonfiction Book<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Research forms the foundation of every successful nonfiction book.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Readers expect accuracy, reliability, and expertise. Even authors with extensive experience should support their ideas with research, data, case studies, and real-world examples.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strong research strengthens credibility while increasing reader trust. It also helps distinguish professional nonfiction books from superficial content found online.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Building_Authority_Through_Evidence\"><\/span><b>Building Authority Through Evidence<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Statistics, industry reports, interviews, academic studies, and expert insights can strengthen your arguments and recommendations. <\/span><span style=\"font-weight: 400;\">Research should not overwhelm readers with technical information. Instead, it should support your core message and help readers understand why your advice works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective nonfiction books combine expertise with storytelling. Facts establish authority, while stories create emotional engagement and memorability.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_Strong_Nonfiction_Book_Structure\"><\/span><b>Creating a Strong Nonfiction Book Structure<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A well-organized structure improves readability and helps readers absorb information more effectively. <\/span><span style=\"font-weight: 400;\">Unlike fiction, where readers follow a narrative journey, nonfiction readers often seek specific answers. Clear organization allows them to navigate content efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before drafting your manuscript, create a comprehensive outline.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><b>Introduction<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The introduction should explain the problem your book addresses and why readers should continue reading. It should establish credibility and clearly communicate the value readers can expect.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Core_Chapters\"><\/span><b>Core Chapters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Each chapter should focus on a distinct topic while contributing to the book&#8217;s overall objective. Information should flow logically from one chapter to the next. <\/span><span style=\"font-weight: 400;\">Readers should feel they are progressing toward a solution rather than consuming disconnected information.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The conclusion should reinforce key lessons and encourage readers to take action. Effective nonfiction books leave readers with clarity, motivation, and practical next steps.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Writing_a_Nonfiction_Book_That_Engages_Readers\"><\/span><b>Writing a Nonfiction Book That Engages Readers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many nonfiction authors mistakenly assume that providing information alone is enough. However, readers also expect engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenge is balancing education with readability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of presenting endless facts, focus on explaining concepts through examples, stories, experiences, and relatable situations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Power_of_Storytelling_in_Nonfiction\"><\/span><b>The Power of Storytelling in Nonfiction<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Stories make complex ideas easier to understand and remember. <\/span><span style=\"font-weight: 400;\">Whether sharing personal experiences, client success stories, historical examples, or industry case studies, storytelling transforms information into meaningful lessons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Readers often remember stories long after they forget statistics. <\/span><span style=\"font-weight: 400;\">A compelling narrative approach helps nonfiction books maintain momentum while keeping readers invested in the content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Setting_Realistic_Writing_Goals\"><\/span><b>Setting Realistic Writing Goals<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Writing a nonfiction book can feel overwhelming without a clear plan. <\/span><span style=\"font-weight: 400;\">Large projects become manageable when divided into smaller milestones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of focusing on completing an entire manuscript, concentrate on daily or weekly writing goals. Consistency often matters more than intensity. <\/span><span style=\"font-weight: 400;\">Authors who write regularly build momentum and maintain focus throughout the project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Progress may seem slow initially, but steady effort produces substantial results over time.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Professional_Editing\"><\/span><b>The Importance of Professional Editing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Editing is one of the most critical investments in the self-publishing process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even experienced writers need <strong><a href=\"https:\/\/www.thelegacyghostwriters.com\/professional-book-editing-services\/\">professional editors.<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Writers become too familiar with their own work, making it difficult to identify weaknesses, inconsistencies, and errors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Professional editing improves clarity, flow, grammar, structure, and overall reader experience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Types_of_Editing\"><\/span><b>Types of Editing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Different forms of editing serve different purposes. Developmental editing focuses on content organization, structure, and effectiveness. Copyediting improves grammar, sentence structure, and readability. Proofreading identifies final errors before publication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Skipping professional editing often results in negative reviews and reduced credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Readers expect self-published books to meet professional publishing standards.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Designing_a_Professional_Book_Cover\"><\/span><b>Designing a Professional Book Cover<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.thelegacyghostwriters.com\/book-cover-design-services\/\">Book covers<\/a> <\/strong>significantly influence purchasing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Potential readers often judge a book within seconds of seeing its cover. Regardless of content quality, a poorly designed cover can discourage sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonfiction covers should communicate professionalism, authority, and relevance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The design should align with reader expectations within your category while maintaining a unique visual identity.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Makes_a_Great_Nonfiction_Cover\"><\/span><b>What Makes a Great Nonfiction Cover<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Effective covers typically feature clear typography, strong visual hierarchy, and a compelling title. <\/span><span style=\"font-weight: 400;\">The cover should remain readable even as a small thumbnail because many readers discover books online. <\/span><span style=\"font-weight: 400;\">Professional design creates trust and increases perceived value.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Formatting_Your_Book_for_Publication\"><\/span><b>Formatting Your Book for Publication<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Formatting ensures that readers enjoy a smooth reading experience across devices and print formats. <\/span><span style=\"font-weight: 400;\">A professionally formatted book improves readability while reinforcing credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Authors typically publish nonfiction books in multiple formats, including ebook, paperback, hardcover, and audiobook editions. <\/span><span style=\"font-weight: 400;\">Each format requires specific technical considerations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ebook_Formatting\"><\/span><b>Ebook Formatting<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ebooks must display correctly on various devices and screen sizes. Proper formatting ensures text remains accessible and visually appealing.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Print_Formatting\"><\/span><b>Print Formatting<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Print books require careful attention to margins, spacing, page numbering, chapter headings, and typography. <\/span><span style=\"font-weight: 400;\">Professional formatting enhances reader satisfaction and creates a polished final product.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Self-Publishing_Platform\"><\/span><b>Choosing the Right Self-Publishing Platform<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Several publishing platforms allow authors to distribute nonfiction books globally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each platform offers unique advantages depending on your goals and target audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Popular_Publishing_Options\"><\/span><b>Popular Publishing Options<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many authors choose to publish through platforms that provide access to major online bookstores and digital marketplaces. Some platforms specialize in ebooks, while others support print-on-demand services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Print-on-demand technology has revolutionized self-publishing by eliminating the need for large inventory investments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Books are printed only when customers place orders, reducing financial risk while expanding global availability.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_ISBNs_and_Copyright\"><\/span><b>Understanding ISBNs and Copyright<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Publishing a nonfiction book involves legal and administrative considerations. <\/span><span style=\"font-weight: 400;\">An ISBN helps identify your book within distribution networks and retail systems. While some platforms offer free ISBNs, many authors purchase their own for greater control and professional branding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copyright protection automatically applies to original work upon creation in many jurisdictions, but authors should understand local regulations and intellectual property laws. <\/span><span style=\"font-weight: 400;\">Protecting your content is an important aspect of professional publishing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pricing_Your_Nonfiction_Book_Strategically\"><\/span><b>Pricing Your Nonfiction Book Strategically<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pricing affects both sales volume and perceived value. <\/span><span style=\"font-weight: 400;\">A price that is too low may reduce credibility, while a price that is too high can discourage purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Successful pricing strategies consider audience expectations, book length, production quality, niche competition, and author positioning. <\/span><span style=\"font-weight: 400;\">Many nonfiction readers willingly pay premium prices for valuable information that delivers measurable results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testing different pricing strategies can help identify the most effective balance between revenue and readership growth.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_an_Author_Platform_Before_Launch\"><\/span><b>Building an Author Platform Before Launch<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest mistakes authors make is waiting until publication day to start marketing. <\/span><span style=\"font-weight: 400;\">Marketing should begin long before the book is released.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building an audience early creates momentum and increases launch success.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Developing_Visibility\"><\/span><b>Developing Visibility<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Authors can establish authority through content creation, blogging, podcast appearances, webinars, newsletters, social media engagement, and professional networking. <\/span><span style=\"font-weight: 400;\">Consistent visibility helps potential readers become familiar with your expertise before your book becomes available. <\/span><span style=\"font-weight: 400;\">When launch day arrives, an existing audience provides immediate support and initial sales activity.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_Book_Launch_Strategy\"><\/span><b>Creating a Book Launch Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A successful launch involves more than announcing that your book is available. <\/span><span style=\"font-weight: 400;\">Strategic launches generate attention, reviews, and sales momentum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Authors should develop a promotional calendar that includes audience engagement activities leading up to publication. <\/span><span style=\"font-weight: 400;\">Launch campaigns often involve email marketing, interviews, virtual events, partnerships, and promotional content. <\/span><span style=\"font-weight: 400;\">The goal is to create anticipation and encourage readers to purchase during the launch period.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Your_Nonfiction_Book_After_Publication\"><\/span><b>Marketing Your Nonfiction Book After Publication<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many authors assume marketing ends after launch. In reality, long-term promotion often determines overall success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonfiction books frequently generate sales for years when supported by consistent marketing efforts.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span><b>Content Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Publishing articles, educational content, and industry insights can continuously attract new readers. <\/span><span style=\"font-weight: 400;\">A nonfiction book becomes a valuable asset that supports broader content marketing strategies.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Speaking_Opportunities\"><\/span><b>Speaking Opportunities<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Books can open doors to conferences, workshops, seminars, and media appearances. <\/span><span style=\"font-weight: 400;\">Many professionals use books as credibility tools that lead to consulting and business opportunities.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_Marketing\"><\/span><b>Email Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email remains one of the most effective methods for nurturing reader relationships and promoting future projects. <\/span><span style=\"font-weight: 400;\">Building an engaged subscriber list provides long-term marketing advantages.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Should_You_Publish_an_Audiobook\"><\/span><b>Should You Publish an Audiobook?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Audiobooks represent one of the fastest-growing segments of the publishing industry. <\/span><span style=\"font-weight: 400;\">Many readers now consume nonfiction content while commuting, exercising, or working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Publishing an audiobook expands your reach and creates an additional revenue stream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Professional narration enhances listener engagement and increases accessibility for diverse audiences. <\/span><span style=\"font-weight: 400;\">Authors who publish in multiple formats often maximize audience reach and revenue potential.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Self-Publishing_Mistakes_to_Avoid\"><\/span><b>Common Self-Publishing Mistakes to Avoid<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many nonfiction books fail not because the content lacks value, but because authors overlook critical publishing elements. <\/span><span style=\"font-weight: 400;\">Poor editing, weak cover design, inadequate research, unclear audience targeting, and inconsistent marketing can limit a book&#8217;s success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another common mistake is rushing publication. Authors eager to publish often skip important quality-control steps that influence reader satisfaction. <\/span><span style=\"font-weight: 400;\">Successful nonfiction publishing requires patience, professionalism, and strategic planning.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Self-Publishing_Timeline_for_a_Nonfiction_Book\"><\/span><b>Self-Publishing Timeline for a Nonfiction Book<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The publishing process varies depending on manuscript length, editing requirements, and production complexity. However, a general timeline can help authors understand what to expect.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Publishing Stage<\/b><\/td>\n<td><b>Typical Time Frame<\/b><\/td>\n<td><b>Purpose<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Topic Research<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2\u20134 Weeks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Validate demand and gather information<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Outline Development<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1\u20132 Weeks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Structure the book effectively<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Writing Process<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2\u20136 Months<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Complete the manuscript<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Editing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20138 Weeks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Improve quality and readability<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Cover Design<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1\u20133 Weeks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Create professional branding<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Formatting<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1\u20132 Weeks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Prepare print and digital editions<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Publishing Setup<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1 Week<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Upload files and configure distribution<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Launch Preparation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2\u20136 Weeks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Build anticipation and marketing assets<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Book Launch<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ongoing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Release and promote the book<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Post-Launch Marketing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Continuous<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sustain visibility and sales<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"The_Long-Term_Value_of_a_Nonfiction_Book\"><\/span><b>The Long-Term Value of a Nonfiction Book<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A nonfiction book is more than a publishing achievement. It can become a powerful business, branding, and educational asset.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many successful professionals leverage books to establish credibility, attract opportunities, generate leads, and expand influence. Unlike social media content that quickly disappears, books continue providing value for years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-written nonfiction book can strengthen personal brands, support speaking careers, attract clients, and create passive income streams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most successful authors view publishing as part of a larger long-term strategy rather than a one-time event.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Self-publishing a nonfiction book has never been more accessible or more rewarding. Modern publishing platforms provide authors with unprecedented control over their content, royalties, branding, and distribution. However, accessibility does not eliminate the need for professionalism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A successful nonfiction book begins with a clear purpose, addresses a specific audience, and delivers genuine value. From research and writing to editing, design, publishing, and marketing, every stage contributes to the final product readers experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Authors who approach self-publishing strategically can compete effectively in today&#8217;s publishing marketplace while building authority, expanding their audience, and creating lasting impact through their knowledge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The journey requires dedication, patience, and continuous learning, but the rewards often extend far beyond book sales. A thoughtfully crafted nonfiction book can establish expertise, open professional opportunities, and help readers achieve meaningful transformation\u2014making self-publishing one of the most powerful tools available to modern authors.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonfiction books continue to dominate many of today&#8217;s fastest-growing publishing categories. From business and personal development to health, finance, memoirs, education, and professional expertise, readers actively seek practical knowledge that can help them solve problems, learn new skills, and improve their lives. As a result, more experts, entrepreneurs, coaches, educators, and professionals are turning to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5227,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Self Publish A Nonfiction Book<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Self Publish A Nonfiction Book\" \/>\n<meta property=\"og:description\" content=\"Nonfiction books continue to dominate many of today&#8217;s fastest-growing publishing categories. From business and personal development to health, finance, memoirs, education, and professional expertise, readers actively seek practical knowledge that can help them solve problems, learn new skills, and improve their lives. As a result, more experts, entrepreneurs, coaches, educators, and professionals are turning to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thelegacyghostwriters.com\/blog\/how-to-self-publish-a-nonfiction-book\/\" \/>\n<meta property=\"og:site_name\" content=\"The Legacy Ghostwriters\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T08:54:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thelegacyghostwriters.com\/blog\/wp-content\/uploads\/2026\/06\/Book_emerging_from_laptop_screen_202606031049.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1376\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"James\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James\" \/>\n\t<meta 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